Week 4

We are now delving into how marketing is able to focus on specific attributes of individuals to better sale products. I really like learning about cognitive dissonance; which is where you feel anxiety or regret or doubt about a product you just purchased. I believe the best way for marketers to combat this is to tell the consumer they made a smart purchase.

Week 3

Week 3 in class was the first class that we were able to get through the entire class without any technical issues. What stood out to me the most this week was the statistic that more working women in todays world has changed the marketing mix more than anything else.

Week 2:

This week in class was a bit funny as we only got halfway through the class and the entire broadcast system went down in south eastern Utah. Still very informative as we reviewed and discussed chapter 1. The one thing that really stuck out to me was the difference between a product feature and a product benefit. This also applies to services, but I have never really thought that what I see when I see a product or service are the features and what I need to ask myself is what are the benefits for me. I think if I ask that I can better cut down expenses in my life.