Week 2:

This week in class was a bit funny as we only got halfway through the class and the entire broadcast system went down in south eastern Utah. Still very informative as we reviewed and discussed chapter 1. The one thing that really stuck out to me was the difference between a product feature and a product benefit. This also applies to services, but I have never really thought that what I see when I see a product or service are the features and what I need to ask myself is what are the benefits for me. I think if I ask that I can better cut down expenses in my life.