Week 6

This week we covered marketing research. One thing that really stuck out to me was how companies get their research. The video about the company "Ready Made" indicated they use both a forum and a blog. Both of these are almost 100% run by the users. This is a brilliant idea, as letting others run answer questions about problems in a form or blog is much more cost effective then having users ask the company itself. Plus you get valuable insight and user input for marketing research. It is a volunteer basis so very cost effective.