Week 9

Today we learned about products. What it takes to come up with a new product and how long products stay in the market. We also learned what it takes to market new products and why some products fail. I thought one of the most interesting thing was that many new products fail. The statistic use was 3 in 4 new products will fail. That is very high and after learning that it can take years to develop a new product it is a wonder that companies are able to stay in business.