Week 10

This week we learned about market channels. Getting a product to the consumer can be a very complex task. We learned about how products can be directly sold to consumers or go through avenues such as wholesalers and retailers before getting to the consumer. This is good because it enables the consumer to only shop at one location to find products from multiple producers. How a product is distributed is also very important as some products such as convenience products are distributed very widely. This is called an intensive strategy and products such as a jaguar, would be considered a exclusive product as you can only find them at very particular locations.