Week 12

This week was dedicated to advertising. There is much to the marketing concept but I really learned how advertising can affect a companies product. It is amazing how much is spent on advertising every year and sometimes, how little is gained from spending all that money. Most successful advertising takes place in what is called advertising campaigns. This is where many tactics are used to promote a company or product. Only focusing on one media outlet like radio is very restrictive and knowing what type of media to use with your advertising is essential to the success of your company. I see that many companies are using more public relation types of advertising and that may be because of the a trend throughout the nation. I am now more familiar with the concept of advertising and when I see ads in my life I notice now what the company is trying to do.