Week 11

This week we talked about the promotional mix. This is the promotion concept in the 4 "p's." It was particularly interesting to learn how companies use different strategies in the life cycle of a product. For example you would focus more on informational and public relation type strategies when a product fist starts it's life cycle and then move to advertising the mass market once the word of the product gets out there. Then to keep the flame of the new product burning you can use sales strategies. This all depends of the type of product, as personal selling would relate to more complex products and would not work so well with convenience products. Overall most companies use a diverse promotional mix to ensure their products are seen and consumer are urged to buy.