Week 13

This week was focused on sales promotions. Sales promotions are another way to entice consumers to purchase a product. It centers around promotions like give a ways , price drops, rebates, coupons, and sampling. These are all effective to get consumers to purchase products for certain types of products. Different strategies are used with different companies, but it seems that many companies are using these strategies more and more. We also covered personal selling and how personal selling is trending toward relationship selling. This means that a sales man is looking to form a relationship in him product or company, instead of just making a one time sell. This is good because it adds value to the product and loyalty from the consumer for future purchases. Plus it is great for spreading word of mouth advertising. Which can also be very effective. If I am ever in a position of selling a product, I will focus on personal selling to ensure future sales.