Week 7

This chapter pertained to products. What is a product, how companies use and distribute their products, and how products promotes the company they represent. I thought brand equity was very interesting as brand equity can be priceless. For instance, can you put a price on the Apple band name or logo? It would be hard to really project how much money that little apple logo has generated and will generate.  Companies use their brand name and logo as equity to sell their products. We see these brands everyday and learning how companies utilize their brands is very beneficial to a marketing perspective.